In this ever-evolving world of search engine optimization (SEO), user experience has emerged as a key factor in determining website ranking. Gone are the days when simply including keywords in your content guaranteed high visibility on search engine result pages (SERPs).

Search engines, and Google in particular, are now focused on providing the best possible experience for their users.  That serves as the key motivation for the introduction of the search generative experience (SGE).

This shift in focus forces businesses and website owners to prioritize user experience (UX) if they want to improve their SEO rankings.