New SEO Content Strategy to Survive SGE and Algorithm Updates

We are in a new era of search. For that very reason, businesses need a new SEO content strategy to survive the generative AI disruption that is coming. Websites are going to lose traffic, and there will be a revenue drop for website content creators.

Generative AI will make content creation easier and, in turn, increase content availability. This means competition for website traffic will increase as well.

Also, with Google’s Search Generative Experience (SGE), there will be a decline in website link clicks on search engine results pages (SERP), except for websites with high-quality and strategic content.

With this disruption that is already here, how would you make your website stand out using SEO content writing and be able to rank highly or make your website AI-generative content discoverable? Before we dive into discussing these SEO content writing strategies, let us, first of all, understand what generative AI and search generative experience are.

What are generative AI and search-generative experience (SGE)?

Generative AI, or generative artificial intelligence, is a type of artificial intelligence system that can generate text, images, audio, or videos in response to an entered prompt. Some popular examples of these types of AI are ChatGPT and Google Bard.

Search Generative Experience (SGE) is a new feature that Google is introducing into its SERP that directly brings the power of generative AI into Google search. This feature is simply making AI do the search and the search result link clicking for you. Thereby curating the results it finds to bring out a snippet of content that meets your search need.

What Does SGE, or Search Generative Experience, Mean for SEO?

SGE is going to revolutionize the search experience, and it will change how people interact with search engines.

For SEO, SGE means that content creators will need to create more high-quality content that is relevant to the user’s search query. It also means that content creators should be aware of the limitations of AI in understanding content context. That will help increase your content’s chances of being recommended as a link for additional information by SGE and generative AIs.

For AI to favor your content, you will have to make it easy for it to be understood by AI. There are a few tips on how you can make your content understandable by AI. They include;

a) using clear and concise language in your content and avoiding jargon, slang, or technical terms that will be hard for the AI model to understand.

b) Using examples to help AI models understand the meaning and context of the content. This helps AI see how the content can apply to real life.

c) using concrete language instead of abstract language. Concrete language is language that refers to specific things, events, or people; for example, “the dog killed the cat” is concrete language, while “the big animal killed the small animal” is abstract language.

d) using active voice and simple sentences. Simple sentences and content that is written in active voice are easier to understand by AI.

SEO Content Strategy Generative AI or Search Generative Experience (SGE), Will Impact the Most 

In this new era of search, the type of questions or queries your content answers will determine the level of traffic it will generate.

SEO content that provides answers to the following kinds of search questions will be greatly disadvantaged in this new era of search. They include;

1. Factual questions. These are questions that can be answered by looking up information on the internet or in a database. Examples of such questions are: How many continents are there in the world? Or questions that describe a fixed pattern of doing something. For example, how do I search on Google?
2. Open-ended questions. These are questions that have a variety of possible answers. An example is: How has technology impacted the healthcare industry?

Therefore, any SEO content that provides answers to search questions that involve factual and objective information can easily be replaced by generative AI answers.

SEO Content Strategy that will perform well in Search Generative Experience (SGE) Era

For a website to maintain its traffic relevance in this new era of search, the kinds of search questions it answers need to change.

Instead of writing content that answers factual questions or provides answers that involve objective information, SEO content creators should focus on the following type of content:

1.  Content that answers questions that require subjective judgment or opinion
2.  Content that answers questions that are based on personal experience or knowledge, and
3. Content that answers questions that are too complex for AI to understand, like how can we solve climate change?

So, to navigate the new era of search, SEO content creators should focus more on creating content that is high-quality, unique, and original but showcases more experience and expertise.

Showcasing expertise will make your website stand out and become a go-for for AI-generative content discovery. While showcasing your experience, it will make your website a top link to be recommended by Search Generative Experience.

Remember, Virimark LLC can help your business research and develop content ideas that will outlive this new era of search and maintain consistent website traffic growth for your business. Don’t hesitate to contact Virimark today.